We are proud to announce that the Onwelo brand hero has been created after many months of work. In doing so, we join the ranks of globally known IT brands such as Linux, Firefox, and Flutter – all united by having their own character representing the brand in communications. 

The creation of our hero was a joint effort by our HR team in collaboration with the marketing department and employees. After defining our brand hero’s objectives, character, and personality, we launched an employee competition for its visual design. 

Throughout this process, we worked with an agency specialized in brand hero creation. That led to creating a character with a wide range of emotions, a rich character, and a unique personality. Due to this, our brand hero fits perfectly into various contexts and enriches our brand’s presence wherever needed.

„We can look for brand differentiators in elements such as service quality, customer service standards, and unique competencies. However, in communication with potential employees, what’s more important is the values that guide the organization and the everyday work experience within it. And this is where a brand hero can significantly strengthen the brand’s position.” – Anna Łopuch, Marketing Director at Onwelo

Onwelek is a sociable and friendly character, both at work and play, focused on collaboration. As an expert in his field, he has extensive technological knowledge, which he conveys unpretentiously. Everything he does is done with ease and natural charm. His professionalism, teamwork, trust, respect, and honesty perfectly reflect Onwelo’s values, making Onwelek their living representation.

„Regarding companies in our industry, relatively few have such a differentiator, so in this regard, Onwelek is unique. He is an indication and reflection of our vision, direction, and how we want to communicate in terms of employer branding. I want to reach a point where candidates, upon hearing about us or seeing the Onwelo brand somewhere, would say: oh, that’s the company with Onwelek! ” – Aneta Baraś, HR Director at Onwelo

The creation of our brand hero has particular goals. The first goal is representing the brand at trade fairs, industry events, and various activities, such as “Cinema with Onwelo”. His presence at these events will further unify and enrich our image, making it more identifiable to clients and business partners. Additionally, involving the brand hero in various activities can help generate interest and sympathy, building positive associations with our brand. This character will not only be the face of our brand but also a part of building long-term relationships with our community, adding value to every activity. 

The second area where our brand hero will accompany us is internal communication between the brand and employees. It will serve as a bridge between the organization’s culture and the team’s daily experiences. As a symbol of our values and mission, the brand hero will make it easier for employees to identify with the brand, strengthening their sense of belonging and commitment and inspiring and motivating us all. Moreover, his presence in training materials and internal documents will add a more human touch to our internal communications. 

Onwelek will also support us in recruiting potential employees. His presence in recruitment materials will allow prospective employees to learn about the culture and values of our company. Onwelek will symbolize our friendly and innovative work environment, encouraging those who identify with our values to apply. That will facilitate the acquisition of new talents and help build strong employer branding. 

Therefore, we invite you to our events and the industry events we participate in to see our brand hero at work.